Everything, and when.
دايم للوطن، دايم كذا
Always proud. No big deal.
Shoot17 August
Playbook21 August
Teasers3 September
Campaign live9 September
National Day23 September
What we need from Optical Club
Three approvals this week
Casting and art approvals fall on Thursday and Friday. Talent travel and the studio build start on Saturday, so these cannot move without moving the shoot.
Schedule
Six workstreams
Highlighted rows are happening this week or need an action from Optical Club. Filter by who owns the work.
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Live dates
Teasers build, then the film lands
Three teasers space out across the week before launch. The hero film and key visuals go live together, two weeks ahead of National Day.
Scope
What Optical Club receives
| Deliverable | Quantity | Format and notes |
|---|
Feedback rounds
One round of consolidated feedback at each stage. Additional rounds move the dates that follow them.
Campaign period
This schedule covers the National Day campaign only. Activity running beyond it is not in scope.
Final delivery
5 September, four days ahead of the 9 September launch.